Target Inventory Tools

POS Computer Application

Quick Facts

Role: UX designer, UX researcher

My Tasks: User research, conceptual design, wireframing, mockups

Timeframe: 6 weeks

Team: 3 developers


One of Target's inventory management applications had grown organically and had become difficult to use. Since these tools are used across thousands of stores, even a small increase in efficiency can have a large impact.

As an self-directed project, my goal was to match the mental models of users in order to decrease labor costs and increase user happiness.


Successfully convinced the department VP to implement my redesign.

Increased employee satisfaction and decreased error rate of mobile inventory of nearly 2,000 Target stores.

Reduced a repetitive inventory process by 50% for around 36,000 saved labor hours a year.


To improve the speed and accuracy of the tool, I met with several users at Target stores to watch how they used the tool to complete their tasks. I noted their goals, frustrations, and “hacks” they used to get the job done.

I also worked with business and operation teams to understand their needs and aims. I worked with the development team to identify how changes could impact other processes and revised the design accordingly.

Workflow Analysis

After analyzing the strengths and opportunities of the current tools I created a flow diagram to match users' processes. I eliminated several clicks, which shaved minutes off of the monthly inventory process and seconds off daily tasks.

I also streamlined the process so users could more efficiently toggle between tasks.

Target segments: Travelers, Businesses, Restaurant Partners


My design leveraged the existing structure to save developer time, and used hierarchy and layouts based on user research to simplify the effort needed.

I cleaned it up to give confidence that the tool was performing correctly, and set up defaults to optimize the most common tasks.

My work for Target is covered under a NDA, contact me for more details.

Key learnings

  • New designs should always consider the direct and indirect impact on legacy users.
  • Reps found the tool most effective when they could quickly see common tasks, versus placing everything in the same hierarchy.
  • These designs may not be the easiest for new users, but were successful because it enabled experienced users to work quickly.

Old inventory count page

New inventory count page